Know Your Customers Mind And Find Where They Congregate!

If you find where your customers congregate then all you need to do is hang out a few enticing products and they will be salivating with glee to purchase your product. Well obviously your online customers will not be hanging from your computer monitor, however there are many ways to find out where your customers do hang out. Again I want to re-emphasis the great importance of knowing your potential customers and the problems they require solving. After giving it some thought and research it was relatively easy to find where customers hang out! Let me give you some suggestions.

1.  Read their magazines and blogs.

By reading magazines and checking out the ads in these periodicals you can quickly find the kinds of competing products your customers are reading. Take note of these ads in these magazines. You will begin to know your competition. The electronic versions of magazines the rezones articles are easy to find and then to subscribe. You’ll also find people advertising in ezines and this is the perfect time to take note of these ads. If you see these ads showing up over and over again, then you can be sure the advertisers are making money. It becomes easy to follow what your customers are reading since your competition has it already figured out. Another way to understand your customer is to research several leading blogs posts in your market. You can find these by going to blogsearch.google.com and typing in your market term. Check out these blogs receiving the highest traffic and again they are usually the ones at the top of Google listings.

2.Browse The Online Forums And Yahoo Answers!

Just a certain people flock to various types of rock concerts so do like-minded people browse internet forums that will gather at your target marketed forums. Why does this happen?  The reason for this is because people want to discuss things in forums regarding things passionate to them and the things they care about? When they have a problem requiring a solution, they go to forums and ask the community for solutions. Or they browse several web pages and narrow down what are the common concerns individuals continue bringing up over and over again. You can determine where the real “pain” is located in the market and then cure the problem with the solution in your sales letter. Another place where individuals ask random questions is in Yahoo Answers because if the problem is serious enough to seek answers on the Internet then it could be a common problem in the market place. Submitting questions in forums and Yahoo Answers again are places where customers will congregate seeking solutions to the same problem raised over and over again.

3.  Check Out The Vocabulary of Your Market.

Your first thought or reaction might be, why check out the vocabulary of your market? Each marketing niche depending on the product or service, will very often use distinct vocabulary or specific words related to their setting. For example if you’re into baseball, you’re familiar with the words “fowl ball,” “on deck,” “a curved ball,” “pitch out,” and “a slider.” There is a huge advantage learning the vocabulary and lingo since you can use them in your written content in your web site, blogs and newsletters. The player will recognize the phasing making it easier for you as a writer to bond with the customer.

Discovering the language of you customers can be fun, congregating in their blogs, magazines, websites, forums and enzyme articles would be a researcher dream, reading and listing to the words of the customer in their territory. Imagine this, you gaining a thousand dollar education scrabbling through the rumblings of your customers and being thousands of miles ahead of your customers knowing your customers lingo. Click here to find out more.

Finding Your Target Market

Find Your Target Market

Finding Your Target Market

I’m assuming individuals from all walks of life may amble through this site. My topics are addressing steps to making money or building retirement wealth through Internet marketing whether it is Traditional Home Business, Network Marketing, MLM, or Direct Sales Industries. I have found a system that can assist these free enterprise entrepreneurs to create wealth by marketing their products or services through a supportive and knowledgeable based system. Here I give step-by-step suggestions that assist individuals on their entrepreneurial journey.

When marketing online or for any business, the first key issue is to define your target market. A concept that sounds simple, however, often over looked by marketers on the web. This key step is to clearly visualize your ideal customer by firmly capturing a picture in your mind of the ideal. Then consider the customer’s age, their level of education, where they live and the amount of disposable income they have on hand. It is critical that you determine or clearly identify your primary market because your energies and funds can be spent more efficiently. Targeting your market is simply defining who your primary customer will be and this market should be measurable, reachable and sufficiently large in size.

Having a clear picture of your ideal customer, you can then identify the actual needs and wants desired by this individual.  Even though there are basic differences between the customer’s wants and needs, as a marketer you are looking for the problems that are difficult for the customer to solve. People are willing to pay considerable amounts in return for a unique solution to their irksome problem. Once this target market is defined through your knowledge of the products appeal, having completed market analysis, and can be measured, you can determine whether that target market is large enough to sustain your business on an on going basis.  Also the target market needs to be reachable and it beneficial to find ways to talk to this target audience.

As a marketer you want to solve the irritating problems your customer faces. The problem is irksome enough that they are willing to pullout their wallets. Having identified this problem your next step is to identify the best possible product or service solution, for your customer. Having the confidence that you have a solution to a specific problem, it allows you to concentrate on the necessary Internet marketing strategies. You then want an informative, compelling and user friendly website. On average, over eighty percent of the traffic that comes to a website finds the website through search engines, so search listings are vital to Internet marketing. Search engine marketing consist primarily of optimizing your website using targeted keywords, filled in with relevant content, built with relevant incoming links and submitting the site to vital search engines. Rather than focusing on a variety of internet marketing techniques at once, you’ll find it is much more effective to pursue internet marketing options one at a time. After perfecting one strategy, you can move on to the next, continually strengthening your Internet marketing efforts. Remember the riches are in the niches.

As the online marketer you become the link between Google search engine and your recommended product or service solution. In this series of articles I want to give you step-by-step processes to develop that business plan that will link your recommended solution products to your potential customer.

So in summary, as a marketer you are providing the solutions for your target market, the customer’s difficult problems, where the customer is willing to part with their money in exchange for a desired solution. Get this right and you are finally on your way to building your retirement wealth. Find more information by clicking here.

Branding Sales Process Must Answer Four Main Questions

Branding Sales Process Answers Four Questions

Branding Sales Process Must Answer Four Main Questions

Today with TV advertising, computers, bill boards, magazines, books and newspapers we encounter new products and services continuously. Your clients will also be viewing numerous products and services so it will require an attractive compelling story (some hook) with convincing benefits that will provide a solution and with a quick reliable process to acquire in order to attract them to yours! The goal of your story should be to connect on both an emotional and logical level.

On your website always provide a section where you can tell visitors all about yourself. Numbers of people don’t properly utilize this feature. Here is your chance to tell your story and connect with others. This is your opportunity to draw people in.

Introduce yourself and make sure you tell them that you are the creator of your website. Give them some information on your background. If you are a young person you might need to be a bit creative as your past experiences are probably limited, where as an older person you have a big advantage. Select the most interesting stories to tell them about your life course and what led you to this point in you life.

Make sure, whether you are young or old, establish a major problem that you faced explaining in detail. For example, perhaps you were close to bankruptcy and were faced with losing everything that you owned. Explain how desperate you were to solve this problem. There are going to be people reading your bio who will relate on a deep level with what you are saying.

There are four convincing questions that require answers in order to sustain the reader’s attention to your story.

1.  Who Are You? (Star)

• By identifying your clients pain and promising a solution, in the first line of your copy: the headline or title, your headlines do two things:
• It qualifies your prospects and grabs your readers’ attention.
• Motivates them to read the next line of text promising the benefits they’ll get if they keep reading.
• People relate quickly and easily to human interest stories which carries the news story relating your or the star’s connection to the product. Remember as you prepare your persuasive message, focus on the one defined issue.
• Give your audience a reason to listen: Why should they be interested? What is in it for them? How can you help them? Involve the Right Person’s Attention Right Now!

2.  What Do You Have? (Story)

• Stories are a powerful way to share your message while simultaneously building the critical relationships needed in today’s business world.
• What problem was your customer looking to solve? Now explain the challenge or the pain you experienced and then the benefit you received.
• Now having their attention, identify that you understand their problem and have a solution. Reassure them by painting them a picture of a person struggling with the exact same problem they are experiencing.
• Use an example from someone’s experience that you have helped in the past.
• Then emphasis the correct process to rid them of the problem for good by explaining your solutions.
  • Make it simple
  • Make it memorable
  • Make it inviting to look at or hear
  • Make it fun to read or hear

3.  Why Do They Need The Product Or Service? (Solution)

• Give them proof!  In sales copy, the best way to eliminate doubt is by using results-oriented testimonials from people you’ve helped in the past.
• Your readers will trust the value of the product or service more if it comes from another person.
• Where testimonials aren’t appropriate, like in marketing articles, you can use statistics, quotes or other factual tidbits to back up your claims.
• You are in the business of building relationships and if your true goal is to interact with others and help them as much as you can to achieve their goals, then you will gradually see the viral nature of this form of marketing.
• Over time your ‘friends’ on these sites will increase and they will actually follow you and listen to what you have to say.
• Once you have built up this relationship and they trust you, only then should you feel comfortable about introducing them to your business opportunity.

4.   How Can They Acquire It? (Call To Action-CTA)

• Once you’ve convinced your readers that you have the solution for them, you have to ask them to buy or contact you, or follow your advice, or whatever you want them to do with a strong call to action.

• Be as precise as possible, such as, “Click here to choose your package,” or, “Follow these steps to start changing your life now.”
• Don’t be afraid to tell them what you want them to do.
• And make it easy for them to take the next step by reiterating the results they’ll get.

To learn more about a marketing plan, receive training skills, entrepreneurial support click on this blue text.

Marketing To Selling Online

Marketing To Selling Online

Marketing To Selling Online

When marketing products the purpose is to provide customers with specific wants or needs with unique valuable products offering less expensive products than sold at brick and mortar stores or providing unique products that do not exist in these stores. The online marketing entrepreneur requires a system or process that assists the searching customer to find the business entrepreneur’s web page. There are three online selling options can assist the business entrepreneur.

1.    Written Copy (Sales letter)

• Needs to appeal to customer’s wants, needs, and desires so it is important to understand your customer’s mind.
• Uses the power of words on selling them the product that will fulfill their desires.
• Requires top entrepreneurs spending time getting to know their customers. This is a real business and you’ll have to put some time into researching your customers so you can eloquently describe the products you are marketing to them and how it is going to improve their life. Customers with like-minded interests gather together online – in the same fashion that people follow their favourite movie star.
• Identifies where the real “pain” is located and making the customer aware and you can provide a solution in your sales letter.
• Allows you as a copywriter and marketer to be a problem solver.
• Requires that you know your competition and what kinds of products are they selling. Be rest assured if the same concern or problem is raised over and over there is a market.
• Requires you as a marketer to get into your customer’s head so subscribe to several leading blogs in your market. You can find these by going to (www.blogsearch.google.com) and typing in your market key words. Check out the blogs that get you the most traffic as they are usually the ones at the top of Google listings.
• Requires you to consider that if your market is small then instead of subscriptions to magazines, you can subscribe to enzines.

2.   Videos

• Require broadband Internet connections and more “video sales letters” are being used by the Internet marketing community.
• Requires big marketers to use video squeeze pages and sales letters therefore they require creating a script before they do their video. Markers know the exact triggers that make people buy, and make sure they include them in their videos.

All copywriting principles you have learned in my past articles are still relevant for video. You need to attract your prospect’s attention, keep then interested, arouse their desires, and motivate them to take action.

3.  Teleseminars/Webinars

• Assist online business owners and Internet marketers to inform customers about the benefits of their products via telephone or computer.
• Are time saving techniques that allows the business owner to inform interested potential clients through a conference call or online web medium of information products, marketing skills and business secrets.
• Used by business owners provides a format to inform clients and thereby establish and build their trust. Telephone conference calls are simple to organize.
• Are effective as the computer screen displays the leader’s screen to all participants along with audio sound through the speakers or a headset.
• Can be recorded as audio files and emailed to clients who are unable to attend the session live or use the recorded file to review the concepts later.
• Obviously cannot provide the intimacy of a seminar, however they provide greater convenience and cost savings when air travel and accommodation would otherwise be required.

Five tips to strengthen the value of the teleseminars.

• Develop an informative website to connect with leads where a lead generating sales page invites the sale of other products after the teleseminar.

• Provide an auto responder series through AWeber or iContact that inform leads informing of future teleseminars, webinars and new products.

• Acquire a free or purchased recording software to record your sessions and then send them out informing leads or clients unable to attend the live presentation.

• Market your teleseminars by informing clients through emails, an event calender, blog posts, teleseminar directories, and article marketing

• Recording the teleseminars and bundling them with a pdf document provides marketable documents that can be used as free interesting down loadable e-books and videos or for marketable cash purchases.
• To learn more about the exciting possibility of Earning More Money, click on the blue text.

Three Types Of Websites Sucking Traffic

The Main Three Types Of Websites

The three types of traffic that you can attract to you websites are:

• Traffic that you have purchased.
• Traffic invited through your sites which you can control.
• Traffic that you invite through landing pages you do not control.

You can determine the type of website that will best serve your marketing requirements knowing the above information.

1. Landing or Squeeze Page: the purpose of this page is to drive all the traffic that you control to this page converting it into traffic you own. The landing page provides the client with information on your product that you invite them to purchase.

2. Sales Page: the goal of this page is to market the client by driving the traffic immediately here after an opt-in. Drive the traffic you own to these pages.

3. Blog: the main purpose of the blog is to convert the traffic you don’t control into traffic you own.

The traffic you own (those clients who have opted-in and have stayed) allows you to build stronger relationships of trust. Just as businesses in your neighbourhood have invited you by providing services and products, their quality has attracted you to stay. Their quality and service meets your values and standards, thus you allow them to build stronger relationships to serve you in the near future. As a marketer these websites are your gateway to inviting these clients so you can serve their needs and wants.

These three types of websites allow you to market and drive this traffic to your business.

Consider this thought: If it does not fit into one of these 3 types of websites, it’s not a website, it’s a product! To obtain your websites and Start Driving Traffic, click on the blue text.

Develop A Strategic Business Model: Three Fundamental Building Blocks

Three Fundamental Building Blocks

Develop A Strategic Business Model: Three Fundamental Building Blocks

We know that building of any business is going to take time and effort. Through out this building time find something outside yourself, such as an exercise program, an inexpensive hobby that will give you fun so you will pull you through those sticking points. Set goals and adopt a ready position where you move forward fast and prevent getting caught making it perfect. Get it going and then go back and perfect it. At first you will need to learn all skills required to get the job done.  While learning these skills, find those you enjoy most! When time permits take on the jobs you enjoy most and make them yours, and out sources everything else when possible.

When you have chosen your product the important ingredient to market any product is the hook that captures the client’s interests, the value of the product.The product marketing process requires the development of a landing page where your visitors can opt-in and provide you with their name and e-mail address. Statistics have shown that it may take seven times seeing your marketing in different formats before they will trust you enough to buy. Capturing the client’s name and e-mail address requires in an auto-responder. After client submits their information you can setup follow-up marketing campaigns to deliver subscribers follow-up e-mails to automatically to close the sale.

With the auto-responder and developed e-mail messages you can create a trust building process through videos, sales letters and webinars. The sales message needs to communicate: Who you are, What product are you marketing, Why the clients needs the product, and How the client can obtain the product. Providing proof of the product’s benefits with sales advertising that is honest, truthful and guarantees the value of the product is extremely important.

Prior to this you have determined that your product had value for your client, so focus the marketing on the benefits the product gives the customer.  Strategically target your marketing to: their likes & dislikes, knowing what makes them happy or angry, and what keeps them up at night. Knowing the target market allows you to find where they congregate.

“The internet is powerful because everyone congregates together based on similar beliefs, values and interests” by Russell Bronson.

Knowing this powerful information provides you the opportunity with next step which is getting your ads in front of you targeted market. The fun becomes marketing products that sell, finding where the clients are, and putting the ads in front of those clients.

Selling Your Product Requires:

• Building a landing page where you will collect many visitors’ names and e-mail addresses.
• Adopting the attitude:Get It Done: The landing page is a reasonably easy task and can be inexpensively outsourced. But you will need to provide the materials for the landing page and then get the page on to the Internet. It requires a domain name, a web-hosting site, and an auto-responder that retrieves the client’s information.
• Creating a sales process that answers the following questions:
  • Who am I?
  • What do I have?
  • Why should my visitors want it?
  • How can they get it?

• Making sure your product’s claims are true! Create a follow-up system with your list to show them further proof.
• Marketing your Product to your customer by knowing:
  • Their Likes and Dislikes:
  • What Makes Them Happy?:
  • What Makes Them Angry?:
  • What Keeps Them Up At Night?:
• 6. Continuing to identify key places your customers congregate.

To get started the Three Fundamental Building Blocks, click the blue text.

Creating A Strategic Business Value Ladder

Creating A Strategic Business Value Ladder

The most strategic business concept is that needs to be the number one goal in any business is to provide value to your customers. Too many entrepreneurs focus on making money rather than building a business value ladder that creates a system where the product value grows as customers becomes a long-term customers. Here is a quick example to illustrate my point. Customers will buy the same content at different prices depending on the way the content is packaged. You could find a website where you could purchase an ebook called Think and Grow Rich for $19.97. That same company could package the same book on a CD for $29.97 since some eager customers would gladly purchase the same content because they could listen to the CD while they are driving to work.

Okay, what does the business value ladder look like?

• The bottom step of the ladder is usually recorded in text format: either a pdf file, an e-book or a hard copy book. Customers tend to pay the least amount of money for a book.  A book will probably cost you much time and effort to write it.

• Often the next step will be an audio CD. You can deliver the same content, however people will pay a bit more because they can listen while performing another task. Jumping up from a book to to a CD course allows more depth to the teaching, and one can sell these courses from $47 to $597 depending whether it is one-CD or 15-CD teaching lessons.

• Continuing up on the value ladder the next step is to provide the content in video or power point slides. Here the customer can watch you give examples on DVD. To increase the value even more one can provide the content in text as well because they dislike taking notes and they’re willing to pay even more for that.

• At this point the next step involves seminars. This involves a live setting where customers can receive instruction and ask questions, and you have the opportunity to explain things in the clear and open format. You are creating greater value because you can interact personally and we have all had the experience of live teaching sessions.

• The next step up from group training is live one-on-one coaching. Customers have one-on-one access to a coach, which means again higher price value.

• Following the steps upward one can become a business partner with other colleagues where they skills of all benefit the whole team. At this point you want to make sure each member succeeds because when each has a stake in making money fro the whole team.

• Ownership is the final step where you develop a team of skilled individuals that have a common mission to earn money. Beyond the ownership level a person can create franchising which provides the opportunity for people to duplicate your company’s mission in other cities. Again, obviously the value to the customer increases and likewise so does the purchase value increase.

This creates a powerful win-win scenario. As one provides more and more value along this strategic business value ladder the potential for you to climb higher is possible. The better value the customer receives the better profit you will receive. To start learning these steps to creating and building Strategic Business Value Ladder click on the blue text.

Starting Up A New Business With Strategy and Confidence

Starting Up A New Business With Strategy and Confidence

The beginning steps of building a new business starts with an optimistic look into the future where as an entrepreneur you plan to provide value to your potential customers creating a win-win situation where you develop a business and your customer receives a quality product. Creating this positive supportive community strengthens the entrepreneur’s obligation to create a truth based enterprise.

“If you believe that what you have is useful and valuable to your clients, then you have a MORAL OBLIGATION to try to serve them in every way possible.” – Jay Abraham

Common Cents Services has learned that for individual clients to become successful entrepreneurs, they require the emotional, mental, and psychological support to transform their abilities far beyond their current capabilities by achieving more. Most successful people have a high sense of determination! They must require a willingness to learn, to grow and to achieve more to build their future. The key distinction between anyone who succeeds in life and anyone who constantly fails is their distinct belief that they can work at changing their life today which benefits them tomorrow.  A person that constantly fails, feels like a failure and continues the pattern.

“Success is a collection of constant little actions all compressed together being done repeatedly which ultimately directs the course of your life to the destination of your personal choice, instead of what 95% of what most people experience, which is “headed to a town called no where” – Anthony Robbins

One’s personal power of success comes from a constant focus, combined with daily action in order to improve what ever you’re choosing to focus on regularly. The Ultimate Success Formula is to change your approach, try something else, UNTIL YOU SUCCEED.

Common Cents Services’ purpose and service is to provide a process for success, an entrepreneurial development strategy, that provides knowledge, support, insider secrets and numerous shortcuts in an organized intensive solution that builds your success.

If all you do, is improve on 1 thing, at 1% a day, what will happen to your level of improvement within 1 full year? If you said you’ll be 365% better, cautiously think again! Remember, self improvement works like “compound interest” where the  compounding effects can magnify your skills more than 365%!
How will you feel, when one year from today, you’re over 1000% BETTER at something, than you are, right now. How do you start? Simply.. by making easy, small, changes… daily. Add little bits of energetic progressive steps each day. These skills will allow you the ability to make it happen NOW, not 10 years from now. Most people focus on “How to make a living” INSTEAD OF.. HOW TO DESIGN .. THEIR LIVE! Which side of the fence do you lean on now? Which side of the fence, do you WANT TO BE on?

The Common Cents Services knows and believes that these small, valuable steps taken consistently daily, is our MORAL OBLIGATION to help serve our clients in every best way possible way! So Start UP A New Business With Strategy and Confidence today by filling out the opt-in box now, by clicking on this blue text.

Building Retirement Wealth

Building Retirement Wealth

Retired Teacher Seeks Internet Solution

After retirement from a successful career in teaching High School Math I began marketing graphing calculators which lead to building a website to market the product. I became interested in Internet marketing so I’ve been learning the strategies on online marketing since September of 2008. There were numerous products to buy online. The struggle I found my self in, was the lack of duplication in the industry that resulted in heartbreaking strife and failure. I searched for six months until I found some one who also understood the same phenomenon and has now developed a business to solve this problem.

Technology Assists Those Lacking The Skills

Finally! A TRUTH based opportunity business that considers people at every income level to assist willing working entrepreneurs build an online business. In addition to the wealth building process a lively training support community has been built to assist any individual seeking a success building opportunity. The reason most people fail in this industry is very simple; they lack the skills to succeed. Most of the people that get started in the industry have few business and computer skills that they require to success to make a profit. They are led into the industry with promises of easy income by just signing up and success is automatic. Most of these people are conscious consumers who are honest people, and they believe what they’ve been told is true. In short, order they find out otherwise.

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Why The High Failure Rate In Home Business?
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Since individuals found it difficult to duplication the success of their up-line entrepreneurs, the founder of this unique business had the vision and fortitude to find a solution to the problem. His desire was to change the experience for tens of thousands of individuals who felt cheated, scammed and depressed.

When the idea was first conceived, it was the lack of duplication in the industry and the resulting heartbreak and strife that accompanied this failure rate, which gave our founder the vision and determination to begin his quest to do something about it. To do something for the tens of thousands of people that walk away each week feeling cheated, scammed, and defeated.

The top earning computer geeks and marketers seemed to create money at will. These high incomes come at the EXPENSE of the unwitting new entrepreneurs. These new entrepreneurs discover quickly that the high profit stories are not even close to their experiences as they struggle to get started. Plus these home business entrepreneurs are then told that they are lacking the mental attitudes and skills. Just give it enough time and they will succeed. Yes some truth to this advice but where are the answers.
This business changes all this hype by providing a program focused on developing these skills and assisting others in this industry to succeed! Obtain a view of the program where the entire curriculum is focused on business building strategies, money making strategies, and entrepreneurial development.

Come back to find out more on the next blog!